WhatsApp co-founder urges people to delete Facebook accounts

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For those who don't know, this #deletefacebook movement is a result of a massive data breach scandal that involved a voter-profiling company Cambridge Analytica, which gathered the information of 50 million Facebook users inappropriately.

Acton is the most prominent voice to use the #deletefacebook hashtag on Twitter after reports published Saturday said the data mining company Cambridge Analytica had allegedly harvested personal information from 50 million Facebook users without their permission.

Brian Acton said in a tweet "It is time", followed by the hashtag #deletefacebook - seemingly a direct response to the Cambridge Analytica scandal that has engulfed Facebook.

The 46-year-old had left Yahoo before he co-founded WhatsApp in 2009, only to sell it to Facebook in a $16 billion deal. He is now working on Signal, a privacy-focused messenger app and direct competitor to WhatsApp.

The California-based social media giant is facing an onslaught of criticism at home and overseas over revelations that a firm working for Donald Trump's presidential campaign harvested and misused data on 50 million members.

That data may or may not have been used to help the Donald Trump election campaign and Vote Leave. WhatsApp was bought by Facebook in 2014.

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Facebook announced two days ago it had hired a digital forensics firm to investigate the data leak. To Mark Zuckerberg's relief, both the France and United Kingdom rulings on WhatsApp and Facebook are still just country level.

The giant of social media network's shares fell for a second day on Tuesday, closing down 2.5 percent, as investors concerned that its dealings with the firm might smash up its reputation, put off advertisers and invite restrictive regulation.

Facebook are under increasing pressure to explain its privacy safeguards that protect its users data from regulators and politicians in both the United Kingdom and the US.

WhatsApp had released a new version of its Terms of Service and Privacy Policy where it explained that "from now on, its users' data are transferred to Facebook for three purposes: targeted advertising, security and evaluation and improvement of services (business intelligence)".

This option will remove you from Facebook but it won't delete your account entirely meaning you can reinstate your profile at a later date.

It's clear, especially in light of the Cambridge Analytica controversy, that this is a very different organisation to Facebook.