While it might be awhile, as we've heard that Audi Sport was going to be taking a slow approach to electrification, Audi CEO Rupert Stadler feels EVs are necessary for the future of the brand.
While confirming plans for the e-Tron GT, Stadler also reveals pricing for Audi's first all-electric model, the e-Tron Quattro, will start at €80,000 ($99,000) when sales officially begin later this year in Germany.
Stadler says the new zero-emission Audi model will line-up alongside the e-tron quattro SUV unveiled in prototype form wearing light disguise at the recent Geneva motor show as well a production version of the e-tron Sportback (pictured below) first revealed in concept vehicle form at the 2017 Shanghai motor show.
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Audi's EV onslaught kicked into high gear with confirmation of production of the four-door E-Tron Gran Turismo today. A model such as the diesel-electric plug-in Q7 e-tron might have to drop its existing badging in favor of some sort of new model code, but although Glaser admits something has to be done, he didn't make any suggestion as to what that will be.
Now, the Germans are teasing their plans for further electric cars aimed at Tesla, with the Audi Sport e-tron GT the latest to be announced.
The idea of a four-door, electric performance GT from Audi is an exciting one.
The luxury brand cut costs by 1 billion euros past year as part of a goal to cut spending by 10 billion euros by 2022 to free up funds for its electric-car programme. Audi is working with Porsche on new vehicle architectures to accommodate new electric vehicles. More than 10 of these cars will be fully electric. Stadler said added that all "core model" series cars would be equipped with mild hybrid technology.