Padman Challenge: Makers Execute This Brilliant Strategy To Promote The Film

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"Thank you Twinkle Khanna".

Muruganantham challenged Padman producer Twinkle Khanna to take a picture with a sanitary pad. The trend was popularized by Ice Bucket Challenge that took place amongst the Hollywood community and many big stars did the challenge.

The fans of the stars can not wait to see if Amitabh Bachchan and Salman Khan accept the challenge.

Alia Bhatt takes up the challenge thrown by Akshay Kumar to share her picture with a sanitary pad. "Period Now challenging @bipsluvurself @humasqureshi @MasabaG #PadManChallenge @akshaykumar". Yes, that's a pad in my hand an there's nothing to be ashamed about. Copy, Paste this and challenge your friends to take a photo with a Pad.

In a tweet, Akshay himself posted a picture and nominated Alia, Deepika Padukone and Virat Kohli to take up the challenge.

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Later on, taking up the challenge, Twinkle Khanna, Akshay Kumar, Radhika Apte, Shabana Azmi and Alia Bhatt had posted their photos on social media with a sanitary pad in their hands and tagged other peoples to forward the challenge.

Entrepreneur Arunachalam Muruganantham, who made low-priced sanitary pads for the women of his village, began the #PadManchallenge on social media.

Padman is a film that talks about women's period, menstrual hygiene, awareness and availability of sanitary napkins to all girls and women and more.

The actors and directors are leaving no chance to keep buzz around their film alive before and after the release.