"This year, for the first time, less than half of US internet users ages 12 to 17 will use Facebook via any device at least once per month", eMarketer wrote in a blog post. And that after years of Facebook's lack of privacy jeopardizing future jobs and college offers, teens are more interested in a platform like Snapchat where you can only ever be seen by people you've added and where postings disappear. It's user total is expected to grow by 13.1 percent to reach 104.7 million this year.
A new report from eMarketer claims that the social media platform Snapchat is stealing younger users away from Facebook and Facebook-owned Instagram at a rapid rate. eMarketer previously predicted that Facebook would see a 3.4 percent drop in 12- to 17-year-old users in the U.S.in 2017, this was the first time that the digital measurement firm had predicted a drop in that age bracket for the social media platform.
Experts, and Facebook itself, have long warned that the platform could struggle to engage and retain young users as other social media alternatives emerged.
"Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use", eMarketer principal analyst Debra Aho Williamson said in the blogpost that accompanied the comapany's research.
The billionaire said he wanted to spend 2018 "making sure that time spent on Facebook is time well spent". Children under ten are already on social media.
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If you thought Facebook Inc (NASDAQ:FB) was strictly for young people, think again.
Facebook, meanwhile, is still gaining more monthly users, but mainly in older age groups. In addition to the stereotypical uncool mom and dad (and grandma and grandpa), kids usually don't want older family members seeing what they're talking about.
"The question will be whether younger users will still find Snapchat cool if more of their parents and grandparents are on it".
A previous survey by RBC Capital on social media in December had shown how Snapchat is favourite among teenagers in the United States, a space that everyone would like to occupy.
Basically, if Facebook doesn't start listening to its youngest losers, it stands to lose them forever.