Fox will broadcast 11 Thursday night games in 2018 as part of a deal that runs through the 2022 season. Amazon paid a total of $50 million for rights to Thursday Night Football on their digital service previous year, Twitter owning rights previously in 2016.
Although Thursday Night Football is valuable, the games remain controversial.
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"Football is in our blood at FOX and we understand that nothing beats the NFL when it comes to television that captures people's attention", Peter Rice, the president of 21st Century Fox, said in a statement. The company has proposed to sell the bulk of its assets - including its various TV production studios - to Walt Disney Co.in a deal valued at $52.4 billion. Ourand adds that Fox "will have expanded mobile rights". Also of note is that FOX's top National Football League broadcasting team of Joe Buck and Troy Aikman will not be calling the games, which is a change from the National Football League previously requiring CBS and NBC to use their top duos for the broadcasts. Tuesday night that Fox had submitted a bid that would be higher than the $45 million per game agreed to last season by CBS and NBC. Fox would keep its Fox broadcast network, Fox Sports and FS1 cable network, leaving it more reliant on live sports broadcasts to draw audiences.
While the NFL required CBS and NBC to staff the "Thursday Night Football" booth with their lead broadcast teams (Jim Nantz and Tony Romo called this season's games for CBS, while "Sunday Night Football" linchpins Al Michaels and Cris Collinsworth did double-duty for NBC), no such demands are being made of Fox.
Thursday Night Football offers fans less downtime from week to week in consuming football, though it has come with some criticism.