Xiaomi surpasses Samsung sales in India

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"This helped Xiaomi to surpass the long-reigned market leader Samsung for the first time ever in a quarter ending the Korean vendor's streak of market dominance of six years".

Chinese smartphone maker Xiaomi has reportedly become the top-selling smartphone brand in the Indian market.

According to Canalys, Xiaomi shipped 8.2 million smartphones in India during the period between October and December a year ago (Q4 2017).

We are glad to share with you that Xiaomi has been declared the number 1 smartphone brand in the Indian market for Q4 2017 (October - December 2017) as per Canalys and Counterpoint.

Another research firm Counterpoint, in its latest Market monitor on smartphones for 4Q 2017, puts Xiaomi ahead of Samsung with market share of 25%, while the latter is trailing it by 2%.

Samsung failed to maintain the top spot as it shipped 7.3 million smartphones, and secured second place in the market with 25% market share. The Chinese tech firm is also getting ready to go public, according to reports earlier this month, and that could value the company at up to $100 billion.

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Another reason why Xiaomi was able to topple Samsung was because it allowed its Indian unit the freedom to run the business locally, Canalys posited. Canalys thinks the company's success is because of the autonomy it granted its Indian branch, allowing the offshoot to localize its strategy, marketing and products.

What also helped Xiaomi was Samsung's failure to transform its low-priced product portfolio, especially in the sub-Rs 15,000 segment in which Xiaomi outperformed it quarter after quarter.

It should be pointed out that Samsung is making the distinction between smartphones shipped versus smartphones sold.

According to Canalys, Xiaomi had managed to ship over 8.2 million smartphones in the fourth quarter of previous year, while the company shipped 7.3 million smartphones. The total smartphone shipments has been estimated under 30 million units.

"Despite its ability to offer better margins and funding to the offline channel, consumer demand for Samsung's devices has been weak", Doshi said. "We owe our undisputed leadership to the love and trust of millions of our consumers in India", Samsung added.

According to Tarun Pathak, Associate Director at Counterpoint, Xiaomi ended 2017 on a strong momentum. In an official statement, the South Korean company says, "Samsung is India's number 1 smartphone company by a distance". Xiaomi's Redmi series smartphones are the most popular mid-range phones in Indian market carrying millions of devices.

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