Mark Zuckerberg posted about Facebook changes. It's already cost him $4.5b

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But there are also a zillion other ways you can get news from us.

That new position is going to be a nightmare for a lot of digital media companies that have grown to rely on Facebook's News Feed to drive readers to their sites. Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do - help us connect with each other.

Zuckerberg said the measure became necessary to prevent public content from overcrowding user's news feed and preventing them from staying connecting with people. Forcing tech CEOs like Zuckerberg to justify the unjustifiable, in public-without the shield of spokespeople or PR spin-would go a long way to puncturing their carefully preserved cults of personality in the eyes of their employees.

"While numerous folks who run Silicon Valley are extreme libertarians, the people who work there tend to be idealists".

The Menlo Park, California-based company has kept revenue growing by consistently selling more advertising in its news feed, striking partnerships with media companies to distribute their stories, and including more video postings, which draw higher ad rates. He wrote: "As we roll this out, you'll see less public content like posts from businesses, brands, and media".

The changes might make it harder to get messaging to people about a short-term sale, Taylor said.

Zuckerberg said in a post on Facebook that the changes would be "major" and lead to a short-term drop in the time spent on the network, but that it would be better for users and for the business over the long term.

Yes. People who want to see more posts from Pages they follow can choose See First in News Feed Preferences to make sure they always see posts from their favorite Pages.

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The 1-year-old Dotface has 110,000 fans on its Facebook page, its primary channel for reaching viewers.

Despite all the reports of fake news, fake Russian ads, and the overall abuse of its platform, Facebook has repeatedly refused to admit it's a media company.

There are many tight-knit communities around TV shows and sports teams. But Facebook continues to insist that despite the fact it has numerous characteristics of a media company, it doesn't need to act like one.

Conversation is at the centre of Facebook's new approach, according to the organization's explanation for the change.

"On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good", reveals Zuckerberg. Mark Zuckerberg said that the changes prioritize posts that their family and friends shared and commented on. The last part just sounds like news and videos that make people argue more, but OK. Such a move would be a welcome development, and Media Matters has recommended that Facebook include it in its algorithm.

Facebook has trained individuals, brands and publishers to rewire their brains towards an instinctual pursuit of what they believe will capture that satisfying like or lucrative share.

"We can speculate that the concerns reflected in Zuckerberg's post may very well have been driving these declines", Brian Wieser, senior research analyst at Pivotal Research Group, said in a note, referring to social media's site founder and CEO, Mark Zuckerberg.