H&M apologises over 'racist' image of black boy in hoodie

Adjust Comment Print

Last year, the Weeknd unveiled a collaboration with discount fashion superstore H&M. Others said the apology from H&M wasn't enough, given that the hoodie referred to an insensitive slur used against black people.

That was the Weeknd's reaction to a controversial new H&M ad depicting an African-American child wearing a sweatshirt emblazoned with the slogan, "Coolest Monkey in the Jungle". We have removed the image from all our channels and the sweater is no longer for sale in our stores. "I'm certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity". "10078&utm_campaign=Online%20Tracking%20Link&iradtype=ONLINE_TRACKING_LINK&irmpname=Skimbit%20Ltd.&irmptype=mediapartner&utm_medium=affiliate&utm_source=ir">since removed them. "We sincerely apologize for this image", H&M's media-relations team said in a statement.

The Black Twitter response calling for H&M to pull the ad was swift and quick.

United Airlines Flight from Chicago Diverted to Alaska Over 'Disruptive Passenger'
The cleaning process, however, forced each of the flight's passengers to spend the night in Alaska. The man is also said to have pulled off his shirt and attempted to flush it mid-flight.

The company apologized in 2013 after coming under fire for selling headdresses in its Canada and United Kingdom stores: "Of course, we never want to offend anybody or come off as insensitive", a statement from a company spokesman read.

Rather than join the chorus of complaints about what many considered to be a way of conveying a racist message or lack of awareness from the marketing team, Chris Classic chose to do something about it. "We have to do better".

Brown tweeted directly at H&M: "this is disgusting & irresponsible".