Ferrari Announces Plans To Build Their Own Electric Supercar

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Will they be able to surpass the specs of a Tesla Roadster II? "Going from there to an electric is easy", says Marchionne.

Ferrari, the famed sports auto manufacturer based in Italy, which earlier disliked the idea of manufacturing eco-conscious electric supercar, has now unveiled its plans of developing an SUV.

There's no getting away from the fact Elon Musk and Tesla have defined the luxury electric vehicle market with the Model S and the Tesla Roadster so far, but a battery-powered Ferrari would seriously challenge Tesla's supremacy in that part of the market. What are the chances of a latecomer like Ferrari to make a big progress? People are amazed at what Tesla did with a supercar: "I'm not trying to minimise what Elon did but I think it's doable by all of us".

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Of course, it's hard not to notice that Marchionne's words here sound vague as possible. At NAIAS in Detroit, Ferrari stated it will build its own electric sportscar seven years after its previous president vowed the company would never build an EV.

It's actually a huge turnaround by Marchionne and the Italian supercar brand as only two years ago the CEO said that a Ferrari without an internal combustion engine would be what he described as, "an nearly obscene concept". Presumably, the company is waiting to see whether their upcoming range of hybrids do well before fully committing themselves to a time schedule for the release of an electric alternative.

Ferrari's decision to jump into the electric market does not come as a surprise. Anyone who's now even considering buying a Ferrari in the near future probably isn't too concerned about the environmental impact of such a vehicle, otherwise they'd already be looking at new Teslas instead.