Burger King explains net neutrality using whopper burgers

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Video: Known in Australia as Hungry Jacks, fast food franchise Burger King is taking shots at FCC Chairman Ajit Pai's decision to repeal net neutrality.

"Burger King believes they can sell more and make more money selling chicken sandwiches or chicken fries, so now they're slowing down the access to the Whopper", the clerk said in the video.

The spot features Burger King employees explaining the new rules to angry and confused customers by calling it "Whopper neutrality".

"Burger King did not weigh in at the FCC in 2015 when it wrote the net neutrality rules that the agency's Republican leaders later scrapped in December", notes the report.

Trying to explain to people why the repeal of net neutrality is an important issue is like trying to force-feed brussels sprouts to a toddler. Burger King firmly believes the internet should be just like the Whopper: "the same for everyone". About 70% of consumers feel that brands should take public stances on issues like immigration and race relations, a Sprout Social survey found. The faster you want your burger, the more you pay. Perhaps Burger King's time would be better spent on working to reduce the 36 percent obesity rate in this country rather than hawking its 37g fat-Whopper under the guise of "net neutrality". The company is also asking customers to sign a Change.org petition, titled "Save Net Neutrality". When ordering, one has the option to choose between three prices (from around $6 up to $26) that are determined by the "making burgers per second" or Mbps rate.

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Another added: "The Whopper actually taught me about net neutrality. It's stupid but true".

The video ends with a message scrolled across the screen.

Burger King is delivering its own hot take on a regulatory showdown that has enflamed the US, using a flame-grilled Whopper.

John Oliver called attention to net neutrality on "Last Week Tonight".

Net neutrality is now in hospice care-not quite dead, but the future is grim.

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