Apple to launch four new iPhones this year?

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Sales of the pricey new iPhone X are reportedly much lower than Apple expected, so the company has slashed production volumes for the coming months.

Apple is expected to maintain a total production target of 30 million units for lower-priced models such as the iPhone 8 and 8 Plus.

Concrete evidence of how the iPhone X is faring should emerge on Thursday when Apple is scheduled to release its fiscal first-quarter earnings.

An all-new 6.1-inch iPhone with an LCD display is rumoured to be produced by the company this year.

Speculation about disappointing demand for the iPhone X has been swirling for the past week, contributing to a 6 per cent decline in Apple's stock since it hit an all-time high of $180.10 on January 18.

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Apple is preparing to launch a trio of new iPhones in 2018, according to renowned KGI Securities analyst Ming-Chi Kuo.

Some of the things that were reiterated in this latest report were firstly that all of the new phones will have no home button at all and will include the, sometimes criticized, notch for TrueDepth sensors.

Coming to the design aesthetics of the new iPhone, it might be a almost full screen design similar to the iPhone X from a year ago with no home button and a notch for TrueDepth sensors. The projected weak iPhone X sales are not likely to have a negative impact on the overall growth of iPhone models in the market. Of course, given its bigger physical size, the iPhone X Plus is also anticipated to house up to 25 percent larger battery capacity of 3,300 up to 3,400 mAh compared to the iPhone X.

According to a report in The Economic Times, Apple is already taking steps to curb massive online discounts. However, he expects the devices to sell well, particularly the less expensive 6.1-inch iPhone. The OLED models, on the other hand, will feature a 6.0 to 6.1-inch screen and another with a 6.4 to 6.5-inch display.