Italian company 'Steve Jobs' wins battle with Apple to use name

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They put the name on their clothing line and quickly found themselves in the middle of a lawsuit with Apple. Vincenzo and Giacomo are planning to expand the business to offer electronics goods, so we will eventually see gadgets sporting the Steve Jobs name. The company was founded by Vincenzo and Giacomo Barbato and they've been battling for the right to use Steve Jobs as a business name.

La Repubblica Napoli reports that the brother realised Apple had failed to trademark its founder's name, Steve Jobs, and decided to make use of the opportunity.

Apple chose to base its case not on the Steve Jobs trademark itself, but on the company's logo, which is a stylized J with a bite that resembles the actual Apple logo too much.

Apple is known for being in court a lot.

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But Apple's beef (at least, on paper) was not with the name, but with the logo.

According to Italian reports, the pair were surprised that Apple had not trademarked the name of Apple's founder, who died in 2011, and registered the name in Europe. The court decided that the brothers could use the "bite" mark on the "J" was not a bite because letters are not edible. Therefore the company is not is not ripping off Apple's iconic logo and upheld the brother's trademark.

"We are working on a line of highly innovative electronic devices, projects we have been working on for years", they said in a statement.

They told local media that in the long term they may also launch a Steve Jobs mobile phone which may compete in stores with the iPhone. Already being forced to admit older iPhones were being purposefully slowed down, followed by an apology and cheap battery replacement offer, now Apple has lost a multi-year Steve Jobs branding legal battle.