Until now, Instagram showed you recommended posts based on the posts you like as well as the accounts you follow.
It was spotted in testing earlier this month, but now folks at the photo-sharing service have told TechCrunch they're rolling it out for all users, albeit gradually and without any official announcement (so far).
You can also now choose to follow particular hashtags, a neat and overdue feature that was introduced just a few weeks ago. But you can also use it to discover new accounts that you can actually follow. Just for information, the "Hide" button can be availed of by taping on the three dots placed at the top of the post. With the new feature, you can select to follow a particular hashtag, and posts with these hashtags will begin appearing on your timeline.
However, Instagram chose to make this official without much of a noise.
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The injection of recommended content is a fairly big change for Instagram's feed - perhaps one of the largest since the switch from the chronological feed to the algorithmic one, or the introduction of ads.
Since Instagram does not allow you to paste a link in the post, so you are left with two options. The most visible of all being the new follow hashtags feature that was introduced back in November.
When you find a hashtag you like, open the hashtag page and tap on the following button. What's quite surprising is that Instagram has not made an official announcement about this new feature. Users may be less inclined to hit "like" when posts are more prominently visible to their friends.
While you scroll through your Instagram feed, you may now see posts of people that you don't follow.