Facebook can now find your face, even when it's not tagged

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The feature likely won't be as annoying as described above, as Facebook's announcement post claims it only notifies you if "you're in a photo and part of the audience for that post", which presumably means if it was taken by a friend or a friend of a friend. Facebook is also adding a new overarching photo and video facial recognition opt out privacy setting that will delete its face template of you and deactivate the new Photo Review feature as well as the old Tag Suggestions that used facial recognition to speed up tagging when friends posted a photo of you.

The company will also tell you when anyone - friend or not - uses a photo of you in their profile picture.

"You're in control of your image on Facebook and can make choices such as whether to tag yourself, leave yourself untagged, or reach out to the person who posted the photo if you have concerns about it", Joaquin Quiñonero Candela, director of applied machine learning at Facebook, wrote in a post Tuesday . The good news is that you can turn the feature off altogether with one simple setting.

The objective of the feature, according to Facebook, is to help users better manage their online identity.

Facebook can now find your face, even when it's not tagged
Facebook can now find your face, even when it's not tagged

The new features debuting will be available everywhere except Europe and Canada, where privacy regulators have previously raised objections to Facebook's auto photo tagging feature, Sherman said. But computers are getting better at recognizing us, and now Facebook has made a decision to use that to spot photos you're not tagged in.

Managing your identity on Facebook will soon be a bit easier thanks to facial recognition. When a new photo or video shows up on Facebook, it is compared to the template to determine who it is. Soon, you will begin to see a simple on/off switch instead of settings for individual features that use face recognition technology.

"I can also confirm that we do not use this technology in People You May Know".

Introduced two years ago, the technology recognises broad object categories like "trees" or "river" and will now be able to read out the names of people in the photos too, provided they Facebook users. The idea is to prevent people from impersonating others on the social network.

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