Amazon Prime Video Finally Available on Apple TV

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They point out that Amazon does not have the Prime Video app for Google Chromecast devices and its website does not sell Google products like the Chromecast and Google Home. Amazon even released an app for the third-generation Apple TV, which was discontinued past year.

Aside from that, the Apple TV app also now supports live sports coverage from ESPN and National Basketball Association with partnership from the National Basketball Association and Turner Sports.

Amazon Prime Video on Apple TV app also supports Universal Search. Amazon Prime Video will be available on the current generation of Apple TVs, which support 4K High Dynamic Range (HDR), as well as previous generations in over 100 countries. The addition comes after years of Prime Video being the only major streaming service that didn't make its shows available on the device. They said that Google has been in talks with Amazon to ensure that both of its customers get access to each of their services irrespective of their platform. I don't have any inside knowledge of either dispute, but I do have a theory: Whereas Apple and Amazon only compete in a couple of marginal areas, Amazon and Google increasingly threaten one another's core businesses.

Google began blocking YouTube access for Echo Show users this week, and is informing Amazon Fire TV users that the service won't be available on their devices after the first of next year. For now, it's a bit hard to find in traditional Apple TV search. Apple isn't trying to be a retail giant either, so you could imagine Siri one day allowing you to shop on Amazon or Google Express. With this, you'll be able to connect to your broadband through your TV and stream movies as well as view your picture and videos stored on your iCloud.

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All of which means that Amazon and Google can safely invest in the Apple ecosystem, without fear that they're creating an existential threat.

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV", Google said. The paid subscription service is going to add new contents on a regular basis. They want the content all in one place.

It's nice to see two would-be rivals partnering up for the greater good of the consumer. That's it. There's no optical audio output or any other socket, which is a shame because there's certainly room for an HDMI passthrough, which would come in useful for cramming multiple 4K devices into a potentially limited number on the back of your TV.

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