Uber has been involved with regulatory tussles around the globe over its app-based taxi service, and is hoping to avoid similar rows over its air plans.
The company also announced that it will launch its flying vehicle service UberAIR in Los Angeles in 2020 - just a year later than Blade Runner predicted.
"We are in the earliest stages of learning about this technology and how it might impact our communities, and look forward to continuing the discussion in the coming months and years", he said.
At the Web Summit tech conference in Lisbon, Portugal, Uber announced that it has signed a deal with NASA in order to develop traffic systems for its flying auto project that it hopes to finally get off the ground in 2020.
For Los Angeles - one of the world's most congested cities - it also makes a world of sense, especially in light of the city's hosting of the 2028 Olympic Games.
Since the world we are now living in is very much not the future we all dreamed of, NASA is teaming up with Uber to try to at least make a sliver of our flying-car dreams come true.
The deal with NASA will help create the company create the air traffic management system needed for the flights, according to Fortune.
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For Uber, the way around traffic is above it, and they released a new video showcasing how an aerial taxi service could make daily commuting more bearable for a working mom who's trying to get home to her kids.
Uber has said it envisages using electric, autonomous aircraft for the service with the ability to take off and land vertically, which do not yet exist.
"Technology will allow L.A. residents to literally fly over the city's historically bad traffic, giving them time back to use in far more productive ways", Holden told USA TODAY.
Uber said it envisaged tens of thousands of flights crossing the city each day. The company says it's working with Sanstone Properties to build Uber skyports.
The scheme still faces plenty of challenges, though, including certification of the new vehicle by authorities, pilot training and conceiving urban air traffic management systems.
The ride-hailing company announced Wednesday it wants to bring airborne taxi service to the city by 2020.