We want every person around the world to easily express themselves on Twitter, so we're doing something new: we're going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean). Users who tweet in those languages will continue to have 140 characters because they routinely don't hit the 140 character limit, "cramming is not an issue in these languages", said the blog post.
Twitter has rolled out its new 280 character limit worldwide, in a full global expansion of the feature, which first debuted to a limited group of beta testers back in September. Now that just about everyone's got 280 characters to work with, more people say they're frustrated or confused by the decision.
Rosen explained: "Historically, 9% of Tweets in English hit the character limit".
The move will give President Donald Trump, Twitter's highest profile user, more room to discuss potential policies and take aim at critics.
At present, the character-limitation encourages "threads", where multiple tweets are linked to form the equivalent of a blog post.
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"This reflects the challenge of fitting a thought into a Tweet, often resulting in lots of time spent editing and even at times abandoning Tweets before sending". With the expanded character count, this problem was massively reduced - that number dropped to only 1% of Tweets running up against the limit.
The reason this is important for Twitter is that by giving users a little bit more space to talk, they spend less time trying to condense their thoughts, and more time just, well, talking.
In most cases, it doesn't seem like most people are actually increasing the length of their tweets; we have apparently been trained well. We're hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet.
Only two per cent of tweets had more than 190 characters.
"We expect to see some of this novelty effect spike again with this week's launch and expect it to resume to normal behavior soon after", Rosen wrote. The experiment must have been a success, as the company has now made the change official in nearly all languages.