Kim Kardashian's New Perfume Bottle Called Crude by Some

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Reality TV star Kim Kardashian is about to turn the fragrance world upside down with the launch of her first direct-to-consumer venture in the category, WWD reports.

Kim Kardashian's frightening experience of being robbed at gunpoint in Paris past year has a silver inspired the bottle design of her brand new fragrance.

The 37-year-old first-ever fragrance, KKW Crystal Gardenia, launches today, and she says she chose the crystal-themed packaging because they really helped her in the days following the robbery.

The photo in question shows Kim sporting a nude lip, which means her collection may include a few different versions of her signature shade (you may remember that her KKW x Kylie Lip Kit collab featured four different nude glosses). She plans to launch three variations of the fragrance Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud.

"My daughter thinks she's tricky", Kardashian said. The star advised fans to act fast because once they are gone they are gone.

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While Kardashian has been tackling the challenge of developing concealers for KKW Beauty, she's been modeling another product for months without any of us knowing.

Kardashian West slipped into Dolce & Gabbana's curve-hugging dress for her big night. Inc., with single-day sales volumes and record sellout times that even the largest of legacy beauty brands can't command. Only 300,000 units will be sold.

Ahead of the party, Kim Kardashian has shared a playlist of her favourite songs to listen to while preparing for a party.

If the fragrance line does as well as the cosmetic line it could haul in more than $14 million in minutes.