What can you now order through Facebook?

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Users can browse restaurants by visiting the order food section in the explore menu of the Facebook website.

Facebook launched a service that allows U.S. users to order food for delivery or take out through the app or website. You're really not doing all that much with the new Facebook app, but it is a convenience.

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"We've been testing this since past year, and after responding to feedback and adding more partners, we're rolling out everywhere in the USA on iOS, Android and desktop", Alex Himel, Facebook's VP of local, said in a press release. Once you do, Facebook will bring up an in-app browser that takes you through the existing websites for Delivery.com and the others. It also works directly with restaurants' proprietary services, like Jack in the Box, Five Guys, Papa John's and Panera. It's part of Facebook's attempt to get you to stay within the clutches of its app empire, rather than allowing you loose to do something as mundane as feed yourself. According to a press release, you can only order from restaurants that are already offering takeout and delivery through one of those services. And it is especially easy if you happen to already be on Facebook. Last fall, the company partnered with a couple of online ordering services, Slice and Delivery.com, to allow users to order food from the supported restaurants directly from a users Facebook page, notes TechCrunch.

As I said earlier, Seamless is not now among Facebook's partner services. Though Amazon might not be making money on the food orders, its delivery service surely helps with valuable user data, notes Bloomberg. Facebook's VP of Local Alex Himel explains, "From local spots to national chains, Facebook connects you with old favourites and new discoveries in just a few taps". Previously, this feature was only available to select users.

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