FDA rebukes MA bakery for claiming 'love' as an ingredient in granola

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That's the question the U.S. Food and Drug Administration (FDA) is asking after a wholesale bakery in MA listed the emotion as an ingredient in its granola.

But Nashoba Chief Executive Officer John Gates told Bloomberg those observations were helpful, whereas said the agency's intervention on the matter of love "just felt so George Orwell".

Audio will be available later today. According to the letter, Nashoba sold granola with labeling that said one of the ingredients was. The letter also reprimanded the bakery for mislabeled products and other sanity violations, reported The Washington Post. "Situations like that where the government is telling you you can't list "love" as an ingredient, because it might be deceptive, just feels so silly".

Can the FDA really prove there's no love in this granola?

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However, in a statement to Mashable, an FDA spokesperson clarified that its primary motive for the letter was to instruct the bakery to remedy health violations, such as "potential allergen contaminations and failure to clean and sanitize its baking equipment and facility properly". It is nice that an artisan bakery can say love is in the granola and it helps to put smiles on the face of people.

A warning letter to Massachusetts-based Nashoba Brook Bakery LLC underscored the fact that there's little room for whimsy when it comes to FDA compliance. It has been operating close to 20 years, has 75 full- or part-time employees and has between $4.5 million and $5 million in annual sales.

The agency said that the use of "love" as an ingredient was not "among the agency's top concerns".

Gates was disappointed, but said Nashoba Brook Bakery will ultimately comply with the FDA's request and plans to send a response to the agency.