The $999 Apple iPhone X Is A Bargain, Says Tim Cook

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Likewise, the first formal reviews of iOS 11 - which rolled out to iPhone and iPad users today - are quite relevant to both the iPhone X and the iPad Pros that Apple Inc. Held on September 12, the Cupertino, California, company showed off its next slate of phones with the iPhone 8 (with Plus version available) and the X, their new "ultra" phone set to rival Android's already present set of OLED powerhouses.

In a statement that might come as a surprise to many, Apple CEO Tim Cook has described the iPhone X's price tag of $999 (Rs. 89,000 in India) as "value price" in an interview with Good Morning America.

Another year, another Apple event to show off new technology.

Defending the iPhone X's cost, Cook brought up the fact that most people now pay for their phones over a lengthy period, and mentioned that trading in old devices to reduce the price of a new handset is a common practice. "So very few people will pay the price tag of the phone initially. Also, most people actually trade in their current phone, and some carriers throw in subsidies and discounts".

"While I suspect all iPhones will look like the iPhone X soon enough", Velazco continued, "the 8 and 8 Plus are expertly built, high-performance devices for people who want to ease into Apple's vision of the future". While having a favorable opinion of the iPhone 8, he considers the iPhone X worth the wait and the higher price.

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Cook nodded and answered in the affirmative, seemingly prepared for the question.

Given that Apple did not provide an estimate for this update's release, this means that there is a chance that when the Apple Watch Series 3 is released, which is this Friday, some users could encounter the problem, but we guess at least the problem was caught before it was released, which gives Apple a couple more days to try and rectify it. That is not our objective.

Our objectives aren't big revenues.

"I know you do, Tim", Roberts responded. Other times, the photos looked great.

"Had Apple not announced the X when it did, the iPhone 8 would be an easy choice for upgraders and about the same amount of take-it-or-leave-it talk by early adopters that we saw at the launch of the iPhone 7", Panzarino said. "We encrypted it on your device, you make the decisions about who has it", Cook was quoted as saying. Approximately 88 percent of the global market use smartphones employed with the Android operating system, according to Strategy Analytics, rather than Apple's iOS, which makes up roughly 12 percent.