Roku prices IPO at top of price range, raises Dollars 219 mln

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The 15.7 million shares were priced at United States dollars 14 each, the top of the USD 12-14 price range.

Roku has also flourished, seeing revenue jump almost 25% in 2016 to $398.6 million, driven mostly by sales of its devices.

Streaming media device maker Roku will begin to sell its shares at $14 when it starts trading on NASDAQ Thursday, according to a CNBC report. As of June 30, Roku had 15.1 million active accounts. It offers more than 3,000 channels.

In the quarter ended June 30, the company posted a net loss of $15.5 million, bigger than $14.1 million loss in the year-ago quarter. It generated revenue of $199.7 million in the first six months of 2017, up 23% from $162.3 million in the same six months of 2016.

Roku was one of the first companies to make a device that lets users stream content from Netflix, Hulu, Amazon Prime, and Youtube to their TV sets.

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While it's a popular name among cord-cutters, Roku must now prove to investors that it can compete with the tech industry's leaders. That gives its users more choices for apps rather than being force fed Apple, Amazon or Google content.

However, there are some pitfalls to be wary of: the online streaming industry has a few very big players involved and Roku might be considered a small boat on this very big ocean. Roughly 39 million people used a Roku device at least once during the month compared to 37 million who used Chromecast, 36 million who used Fire TV and 21 million who used Apple TV.

Even though CEO Wood isn't anxious about his company's ability to compete, investors will have to decide if Roku's market share and option-oriented platform are enough to set the streaming device maker apart.

Roku addressed the crowded streaming market in their prospectus as well, recognizing it as a risk and saying that "These companies have the financial resources to subsidize the cost of their streaming devices in order to promote their...products and services making it harder for us to acquire new users and increase hours streamed".

It could become the mother of all technological revolutions.

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