These are the big changes coming to Google's search app

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The new feed experience is available in the Google app for Android and iOS today (July 19) in the U.S. and internationally "in the next couple of weeks". Businesses should explore how to better engage with their local communities to become a part of the feed, as it could be another method to potentially gain traffic via Google. The main feed would still show content from Now such as Google Calendar events and also weather information.

Google can seem to have an app for everything: Google Maps, Google Drive, Google Wallet, Google Goggles, you name it. And now, feed will not only be based on interactions with Google, but also factor in what's trending in area and around the world. "And when available, you'll be able to fact check and see other relevant information to help get a more holistic understanding about the topics in your feed". Like Google Now, Google feed is created to be a one-stop shop for whatever you might need to know in that moment.

Previously Google Now was placed below the search bar, but now one gets a prompt to activate the feed. Thakur says the Google feed breaks you out of that, because it's based on the same search algorithm that crawls and ranks the entire Internet, not just what your friends share. Another way to buy into this symbiotic relationship is by choosing to follow results that pop up when you use the search bar in the "Google" app.

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Further advancements to Google's personalized feed include improved machine learning algorithms, which are said to be more capable at anticipating what an individual may find interest. Users "Like" and "Follow" various Pages and People on Facebook to see relevant content in their News Feed.

For more information including usage tips, see The Verge. Thankfully, for Google, they are still away from the public out lash. Years ago, Google Senior Product Manager Karen Corby geeked out on "The Glass Castle", a 2005 memoir by Jeannette Walls. For instance, if a news post is about the healthcare bill, related news from other sources will appear beneath it. If they start regularly watching a certain YouTube channel, they can expect new videos from the account to show up not long after. According to TechCrunch, the Google homepage on the desktop and mobile web is also expected to receive similar features, but the details about it are not available yet. In an era of fake news and heavily biased opinions presented as news, Google is also making an effort to provide information from diverse perspectives.