Chairman Pai has proposed a reversal of the Title II classification that allows the FCC to regulate net neutrality rules and has suggested allowing ISPs to undermine the primary tenets of the policy.
Who will come together for the protest: More than 180 companies including Amazon, Twitter, Etsy, OkCupid and Vimeo, along with advocacy groups such as the ACLU, Change.org and Greenpeace, will join the protest and urge their users and followers to do the same. While they didn't make a formal announcement (that would have been too bold), both Google and Facebook reps are quietly telling news outlets they'll be participating in the protests.
Until now, Google and Facebookâ€"which have been staunch supporters of net neutrality in the pastâ€"have stayed out of the debate".
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The National Hispanic Media Coalition (NHMC) filed a motion on Friday to delay the FCC's proceeding to undo its net neutrality rules, pending the release of documents the group has requested from the agency. Meanwhile, the company's chief executive, Randall Stephenson, has charged that the government's net neutrality rules have significantly curtailed his company's investments in its own infrastructure. That's why millions of people support Title II: It prevents these companies from charging us pricey tolls to access the online content we want - and from throttling, blocking or discriminating against the apps, websites and services of our choosing. The two streaming giants will participate in the "Day of Action to Save Net Neutrality 2017" which is set to take place on Wednesday, July 12. Internet Service Providers, such as AT&T, Verizon and Comcast, should not be able to block, speed or slow down legal websites - or give preferential treatment to others, including their own. Organizing groups including Fight for the Future, Free Press Action Fund, and Demand Progress want their actions to call attention to the potential impact on everyday users, such as having to pay for faster Internet access. But one thing is certain - a lot of the content we consume online is thanks to the work of American creators and companies. The web platforms include Airbnb, Dropbox, Spotify, Google, Facebook, and now Snap Inc.
"A threat to net neutrality is a threat to the free exchange of ideas that creative culture and an informed public rely upon", said Michal Rosenn, General Counsel at Kickstarter.
Technically, both companies have been more than just "on the sidelines", having in some places actively lobbied to weaken net neutrality protections.
How are internet providers responding to the day of action?
Evan Greer of Fight for the Future, a nonprofit that helped organize the protest, said supporters would be glad to have AT&T join them in their fight, if the company was truly honest.