Blue Apron shares tumble after Amazon files for meal-kit trademark

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Last week, shares of Zillow went down after reports of Amazon launching its own real estate referral service surfaced. Blue Apron now trades at around $6.60, and its future remains highly speculative after Amazon filed a trademark for "prepared food kits composed of meat, poultry, fish, seafood, fruit and/or vegetables. ready for cooking and assembly as a meal". Finally listing at a final share price of $10, the company's stock hit $6.51 today and has seen its price shed a third of its value in just a couple weeks. At $59.94 a box, it includes recipes for 3 meals for 2 people which will directly compete with Amazon's trademark application.

Read the rest of the story on GeekWire. Most meal kits on Amazon Fresh are now priced between $10 and $24 and include ingredients for at least two servings. "You be the chef". "I remember a few year backs reading an interview with one of the executives from Plated, another meal-kit company", Smith tells Marketing Daily.

The Times of London earlier spotted Amazon's trademark filing.

The Seattle-based company wants to trademark the logo "We do the prep". "The application also mentions "...frozen, prepared and packaged meals and food kits consisting primarily of grains, rice noodles, pasta or bakery products..." Blue Apron said in its IPO prospectus that it believes its cash and borrowing capacity will be sufficient for at least a year.

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She also has " if you say so " on her ribcage which she revealed were his last words to her after she said, "I love you more". She also closed the post with a sweet sentiment that is deeper than it may seem; "love you more C❤️", she wrote.


Amazon didn't immediately respond to a request for comment.

Online grocery shopping still accounts for just about 7% of all grocery orders, although observers expect adoption in the U.S.to increase dramatically: Nielsen expects that share to rise to 20% by 2025. Blue Apron is the largest meal kit provider in the USA, followed by HelloFresh, and this is the second hit the company has taken recently.

Amazon shares rose almost 1 percent to $1010.93 on Monday, up 4.4 percent for the month, while Blue Apron shares were off about 30 percent for July.

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