YouTube announces promised new clampdown on hateful video content

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Other content targeted in the ad ban includes videos that are "gratuitously incendiary, inflammatory or demeaning". Some of these videos were from the Australian identical twins, Racka Racka, who used famous kid characters like Ronald McDonald and Mickey Mouse in violence and sexual content. Note that this update is specifically for YouTube's advertiser-friendly content guidelines, to determine eligibility for advertising. YouTube Partner Program, which began in 2007, enables content creators to monetize their content on the platform using advertisements, subscriptions and merchandise sale.

YouTube was recently faced with intense backlash, followed by the departure of major brands, over the placement of adverts next to inappropriate and misleading content - such as video propelling hate, abuse, or even anti-Semitism.

YouTube describes "hateful content" as that which "promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalisation". "As a result, many advertisers have resumed their media campaigns on YouTube, leading creator revenue to return to a better and more stable state".

The updated guidelines are a response to creators asking YouTube to clarify what will and will not be deemed advertiser-friendly.

Hate speech is what started the ad apocalypse.

These categories cover just one part of the full gamut of content types not allowed by YouTube for ad profit.

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"We hope this additional information will provide you with more insight into the types of content that brands have told us they don't want to advertise against and help you to make more informed content decisions".

Since YouTube changed its user and advertising guidelines, many YouTube creators have said their ad revenue has dropped dramatically due to videos being demonetized, made worse by YouTube's lack of communication with creators.

Some YouTube subscribers and content creators met the news with dismay, launching heavy criticism at the company on the blog post's comment section.

Among the types of content listed as not eligible for advertising are controversial issues and sensitive events; drugs and unsafe products or substances; harmful or risky acts; sexually suggestive content; and violence.

Over the past couple months, the video streaming giant has been introducing amends to make its platform more advertiser friendly and has today updated its guidelines to further restrict creators from mishandling their freedom of speech and earning money even on those videos.