An Apple executive quickly responded to Swift's plea, and her music ― including her new album at the time, "1989" ― was made available for streaming.
"In celebration of 1989 selling over 10 million albums worldwide and the [Record Industry Association of America's] 100 million song certification announcement, Taylor wants to thank her fans by making her entire back catalog available to all streaming services tonight at midnight", Swift's rep said on Instagram, as Billboard provides.
What do you think about Taylor Swift and Katy Perry's latest bad blood? She told talk show host Jimmy Fallon the song was "a great anthem for people to use whenever somebody's trying to hold you down or bully you".
Swift removed her music from Spotify in 2014 around the release of "1989", a Grammy-winning multi-hit pop album.
Taylor Swift is celebrating sailing past 100 million song sales by releasing her entire back catalogue on all streaming services.
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Swift had been one of the most popular artists on the service when she pulled out, after saying "it's my opinion that music should not be free".
Swift accused Spotify of devaluing artists by essentially giving music away for free, pointing to the platform's advertising-backed tier that gives access to non-subscribers. Some months later Apple announced an exclusive concert film, '1989 World Tour Live, ' for its music streaming service.
But while a juicy feud between pop princesses certainly makes for a better story, there's likely another reason why Swift reconciled with Spotify. With significant overlap between their fan bases, some listeners who would have played "Witness" on repeat may spend time exploring Swift's music on Spotify instead.
Perhaps most importantly (intimations of dueling pop queen pettiness notwithstanding and not worth repeating), Swift hasn't released a record in some time.
Following the Thursday announcement that the "Shake It Off" singer will bring back her music, the memes and pith were as plentiful as Perry's off-the-wall costumes and Swift's mini-skirts. "Valuable things should be paid for".