Nicole is one of the co-founders of Sandy Hook Promise.
In addition, other critics have stated that by airing the interview, Kelly and NBC are legitimizing Jones' ridiculous claims that the 2012 death of 26 people at the CT elementary school was just a setup.
The controversy sparked intense negative feedback from the public, which pushed one of NBC's major advertisers, JP Morgan, to back away from the network to avoid any association with Kelly's interview with Jones, Fox News reported.
In the interview with Rutenberg, Kelly said, "Of course, it's upsetting to know that doing that causes any upset to the Newtown families, many of whom I know well". Jones has also claimed, without protest from the White House, that President-elect Donald Trump called to thank him after the election.
"He's a controversial figure for sure", Cole said, "but as journalists it's our job to interview newsmakers and people of influence no matter how abhorrent their views may be". But Sunday Night in week two enjoyed only half the audience of 60 Minutes, with Kelly's viewers numbering 3.6 million compared with 7.9 million for CBS last Sunday.
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Still, if the interview isn't pulled, the increasingly loud uproar could have the effect of giving Kelly her highest ratings ever.
As for Jones, he's not the first despicable person to be interviewed in the hunt for TV viewers, and not the only alt-right ideologue to attract mainstream media attention. She also offended conservatives when she teased the upcoming episode with a note about Jones as a "conservative radio host". "It doesn't stop us from doing controversial stories".
"The bottom line is that while it's not always popular, it's important", Kelly added.
Jones himself recently said he believes "it probably did happen", but in the past has said the school shooting was "completely fake". He's been elevated by five or six million viewers or listeners, and by the president of the United States.
Kelly said Tuesday that she understands and respects the decision by Sandy Hook Promise to disinvite her as host of its Wednesday gala, but is disappointed.
And even Jones called for Kelly not to air their interview, claiming his views were misrepresented.
"I think there's a lot more of these followers than people realize, which is why I personally think it's so risky and unsafe to air this interview with Alex Jones", Snyder said.