Apple has focused on the sound aspect of its HomePod, which provides the device with a huge advantage over Amazon's Alexa-powered Echo. It features spatial awareness which enables it to sense its surroundings and adjust the audio automatically. It will be priced at $349 and will be available in color choices like White and Space Gray.
HomePod is created to be the user's personal "musicologist", says Apple, learning personal preferences and tastes based on genres, moods and playlists. The speaker is now still in the works and is expected to release by December this year.
At WWDC, Apple has announced a new HomePod speaker which is powered by an Apple A8 chip promised to make it sound better than any average speaker.
Apple revealed several other new versions of existing software and hardware at the conference in California, including fresh versions of their iMac and MacBook computers.
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In a statement, Apple said the HomePod is "a breakthrough wireless speaker for the home that delivers wonderful audio quality and uses spatial awareness to sense its location in a room and automatically adjust the audio".
The Echo now only runs Alexa, Amazon's smart voice assistant. The product is an initiative by Apple to expand into the $50 billion wireless smart speaker industry. From the constant commercials to references on TV, late night talk shows and beyond, Alexa has become one of the most popular home speaker assistants in the past year.
Siri can also be used manage smart devices on a home network, such as heating and lighting.
HomePod has a LED on top of it, which turns on when you use the Hey Siri, just like the other Apple Devices.
"It's the biggest brain inside a speaker", Apple marketing head Phil Schiller proclaimed.