Amazon Prime Day 2017

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Amazon Prime Day is the Seattle-based e-commerce giant's biggest sale in the US-what the local media calls "Christmas in July".

The main Prime Day starts at midnight, and new products come out every hour.

Amazon will offer pre-Prime Day sales, beginning today.

Continuing your membership will still save you money on a monthly basis (if you're a Prime Member), but it's still a good deal regardless. If you're not using all of these Prime inclusive services, you're not getting the most out of your membership.

For Amazon, the promotion helps lure more consumers into signing up for the Prime service, which has provided a huge payoff to the business.

What's the timing for Prime Day 2017? The first was in the summer of 2015 when Amazon was celebrating its 20 birthday, but it was such a success that it has now become an annual deals event. Prime Day 2017 is officially on July 11, but Amazon is adding six more hours of shopping this year, presumably to cash in on a second lucrative evening shopping spree. We have processed and digested all the information available about Prime Day 2017 now. While so far, Amazon held the Prime Day sale in many countries, this is the first time Amazon India has announced the sale as well.

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Then again, an equal proportion of those polled-19%-said they planned on shopping on Amazon Prime Day 2017 without seeing the specifics of a single deal.

Early access to 30 new launches - Prime members will get early and exclusive access to the latest launches from over 30 major brands like Honor Mobile Phones, IFB, LG, Sharp, ASICS, Rocky S, GAP, Lavie, Louis Philippe, Lego, Delsey and Puma among others. The guide takes you through the steps to prepare for Prime Day and how to get the deals on Prime Day.

Amazon will offer the biggest savings on its own products, including its Fire tablet and Fire TV stick, as well as the Kindle and Amazon Echo products. Last year's sales saw some stiff competition for Lightning Deals, with many of them selling out insane fast. The maximum cashback you can get is up to Rs. 2,000.

Choose No-Rush delivery to earn rewards. An average Prime subscriber spends $1,300 annually with the company, while non-Prime members spend about $700.

The Prime Day offer will be available for all existing Prime members in the aforementioned 13 countries and any new sign-ups - even on trial - on or before July 11.

The analyst also likes how Amazon Trial subscriptions, which allow new users to tap Prime for 30 days for free, should allow the company to aggressively market its Prime Video, Prime Now, Echo devices, and Fresh offerings this year.