Chinese smartphone makers line up devices to challenge Apple

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The Indian smartphone market will reach a total of 113 million units in 2017, up 8.6% year-on-year, the report forecasts. No Indian smartphone brand has made it to the top-five list though.

Xiomi, ViVo, Lenovo and Oppo smartphones are a few of the most sought after brands in India, with Indians finally looking to spend more on phones and better features.

After spending two quarters in second place, Huawei moved past Oppo to recapture the lead in China's smartphone market in Q1 2017. Research Analyst at Canalys, Lucio Chen said, "China's smartphone market continues to develop, with shipments increasing by over 9% year on year this quarter", Moreover, Chen also mentioned that the aforementioned three companies are accounting for 50% of shipments in the Chinese smartphone market, which is quite engaging. It accounted for 14 percent of shipments, which is 3 percent higher than what it had one year ago.

"Xiaomi's success in India is underscored by its online market strategy".

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Vivo took the third spot with over 10 percent of total shipments with a growth rate of 36 percent in sequential shipments. "Vivo was just shy of shipping 3 million smart phones in the quarter. Offline brands like OPPO, vivo and Gionee have now started focusing on online channels as well to gain extra market share", Countrepoint Research Analyst Karn Chauhan said. "It's ability to drive sales by investing in marketing campaigns has seen it displace local vendors that once thrived in this space".

Samsung and Apple maintained their leadership in the smartphone market in early 2017 while Chinese-based Huawei's strong growth cemented its number three position, a market tracker said Thursday.

"Although we have seen an abundance of premium redesigned flagships that just entered the market, moving forward, we still expect most of the growth to come from more affordable models in a variety of markets", said IDC's Anthony Scarsella. Going forward both Xiaomi and Lenovo are looking to expand into the offline segment, which will further heat the competition with the domestic players.

Micromax which had a near 18% vendor share in 2014 had dropped to 11.9% previous year.